Website Updates

Press coverage

Blog posts

  • None

Marketing Materials

Competitive Intelligence

Social Media

I use an online platform called Hootsuite to manage all the different Social Media accounts.
Hootsuite: benedictelassalle@me.com / H@pukuL%dge

New account:

Search Engine Optimization

  • Updated the descriptions and titles to all pages + added a few keywords following Squarespace advice for SEO

  • List of keywords

    • Hotel
    • Accommodation
    • Lodge
    • Hotel
    • Boutique
    • Resort
    • ree house
    • Contemporary
    • Luxury
    • Luxurious
    • Unique
    • Romantic
    • Exclusive
    • Kaikoura
    • Canterbury
    • South Island
    • New Zealand
    • NZ

Actions for next month

Website Updates

  • Packages Winter
  • Agencies private page
  • Add Newsletter subscription
  • Reservation system

Newsletter

  • Update lists
  • Mailchimp: Send first newsletter

Social Media

  • Hootsuite: I am thinking about upgrading the plan from free to $10/month. I am going to test if for a month first.
  • Opening new account: Youtube

Blog posts

  • End of free transfer
  • Fall is coming
  • Deer Antlers season

Marketing Materials

  • PDF brochure
  • Gift certificate

Search Engine Optimization

  • Need more websites pointing to us
  • I'll look for stats on ranking in Google

Competitive Intelligence

  • Look at what competition is doing

Bloggers/Influencers

  • Look for potential bloggers to invite

Website metrics

  • Investigate if Booking Button has metrics
  • Investigate how to measure conversions

Website metrics

FEBRUARY 2017

The main info in February is the article in Stuff that brought 1 360 users in 2 days.

The bounce rate is the % of visitors coming to the site and leaving right away. I suspect that the rate is higher than usual this month because of the Stuff article.
Also the bounce rate is higher for the traffic coming from Referral (web sites like Lux Lodge of NZ, The Curious Kiwi, etc) and Direct.

The Exit pages in February are mainly the Tree Houses and Homepage. I will investigate that further next month.