Website Updates

  • Newsletter subscription on all pages: please subscribe too! Received 5 subscribers so far without advertising for it. We have 900 subscribers from previous campaigns.
  • Winter Packages
  • The old link from the old web site www.hapukulodge.com/kaikoura still exists on the web. So I have created this link and it now points to the homepage and not to an error page.

Press coverage

Blog posts

  • None

Marketing Materials

  • Brochure: I have made the little changes discussed.
  • Ad: let me know which one you prefer #1 or #2 or none...

Competitive Intelligence

Bloggers

We have been approached by blogger Misha Gillingham from Wildluxe travel blog. She is offering an exchange: 3 nights for a video and photo feature on her blog and social medias. She is coming to NZ Nov 17 - Dec 1, 2017. Her Media kit.

Her stats are good. I have sent emails to a few places she stayed at to try to get feedback from them.

Kidandcoe.com

We have created a profile on kidandcoe.com a kid friendly vacation destinations. We still need to enter a few details to be able to get live. 

Social Media

I use an online platform called Hootsuite to manage all the different Social Media accounts.
Hootsuite: benedictelassalle@me.com / H@pukuL%dge

New Account:

Tracking clicks

I am using an online application called Bit.ly. I can track the clicks coming posts from the social medias. This month I was able to track the clicks to the link I posted to the Winter Packages.

Bitly: benedictelassalle / H@pukuL%dge71

Search Engine Optimization

I looked for an online application to help us with the SEO: I found SE Ranking. $50 per year. I am considering using this tool.

  • List of keywords

    • Hotel
    • Accommodation
    • Lodge
    • Hotel
    • Boutique
    • Resort
    • Tree house
    • Contemporary
    • Luxury
    • Luxurious
    • Unique
    • Romantic
    • Exclusive
    • Kaikoura
    • Canterbury
    • South Island
    • New Zealand
    • NZ

Actions for next month

Website Updates

  • Agencies private page
  • Reservation system stats, etc

Newsletter

  • Mailchimp: Send first newsletter to agencies

Social Media

  • Opening new account: Youtube

Blog posts

  • End of free transfer
  • Fall is coming
  • Deer Antlers season

Marketing Materials

  • Create a tag line (Experience life on a limb?)
  • Activities PDFs
  • Gift certificate

Search Engine Optimization

  • Need more websites pointing to us

Competitive Intelligence

  • Look at what competition is doing

Bloggers/Influencers

  • Look for potential bloggers to invite

Website metrics

  • Investigate if Booking Button has metrics
  • Investigate how to measure conversions
  • Investigate a way to show you the metrics (better than screen grabs)

Press Relations

  • We should be working towards getting more press coverage since it brings us so much traffic. Thoughts?

Website metrics

MARCH 2017

The main info in March is the article in National Geographic.

The bounce rate is the % of visitors coming to the site and leaving right away. It was down from last month (from 39% to 24%).
The bounce rate is higher for the traffic coming from the Social Medias (38%).

The Exit pages in March are mainly the Homepage and the Packages page. I will investigate that further next month.

Metrics from LuxuryLodgeofNZ.com

The Hapuku page has received 6117 pageviews (as a comparaison HapukuLodge.com gets 208,133 page views for the same period) over the last 365 days. 

Anecdotally, Hapuku is usually in the top 5 or 10 lodges by pageview because it usually appears high in the list of landing pages. Hapuku is currently in the top 10 landing pages for the site as well, meaning either there with 1007 sessions including 436 from within NZ starting on the Hapuku page.