Website Updates

Press coverage

Blog posts

Marketing Materials

Competitive Intelligence

Bloggers

We have been approached by blogger Misha Gillingham from Wildluxe travel blog. She is offering an exchange: 3 nights for a video and photo feature on her blog and social medias. She is coming to NZ Nov 17 - Dec 1, 2017. Her Media kit.

She would be traveling with one other person who would assist her with photos/video.

In regards to use of the images and video she creates, we would have use of 5 images and one 60 second video. If we wanted her to film or shoot anything on top of that, she offers packages that can be purchased with unlimited usage.

Kidandcoe.com

A profile on kidandcoe.com a kid friendly vacation destinations has been created. We still need to enter a few details to be able to get live. 

Social Media

I use an online platform called Hootsuite to manage all the different Social Media accounts.
Hootsuite: benedictelassalle@me.com / H@pukuL%dge

Tracking clicks

I am using an online application called Bit.ly. I can track the clicks coming posts from the social medias. This month I was able to track the clicks to the link I posted to the the blog post.

Bitly: benedictelassalle / H@pukuL%dge71

Search Engine Optimization

Made a lot of small changes behind the scenes. We need to wait a month for changes to be updated on search engines.

Customer satisfaction survey

Found an iPad app called Elegant Survey. It's free if only connected to one device. It gives you stats and a way to gather info. Might need to rethink the questionnaire.

Login: news@hapukulodge.com
PW: H@pukuL%dge

Actions for next month

Website Updates

  • Agencies private page

Newsletter

  • Build Agencies database (Unique Stays? + Contacts from Chris)
  • Mailchimp: Send first newsletter to agencies

Social Media

  • Opening new account: Investigate potential chinese social medias

Blog posts

  • Whiskey tasting
  • Stories from the farm

Marketing Materials

  • Activities PDFs
  • Postcard

Search Engine Optimization

  • Improve our SEO

Competitive Intelligence

  • Look at what competition is doing

Bloggers/Influencers

  • We have been contacted by Wandering Wychop blogger. Waiting for his press kit and blog, social media stats.

Website metrics

  • Investigate if Booking Button has metrics
  • Investigate how to measure conversions
  • Investigate Online Booking metrics

Press Relations

  • We should be working towards getting more press coverage since it brings us so much traffic. Thoughts?

Website metrics

May 2017

The peak is coming from MSN Brazil article.