Website Updates

Press coverage

Tourism NZ media coverageThese articles are the ones Tourism NZ have paid for directly:
Login: chris@hapukulodge.com / PW Ka1k0ura

Blog posts

Marketing Materials

Newsletter

  • 19 opt-in subscriptions to the newsletter on mailchimp

Competitive Intelligence

Bloggers

We have been approached by blogger Misha Gillingham from Wildluxe travel blog. She is offering an exchange: 3 nights for a video and photo feature on her blog and social medias. She is coming to NZ Nov 17 - Dec 1, 2017. Her Media kit.

She would be traveling with one other person who would assist her with photos/video.

In regards to use of the images and video she creates, we would have use of 5 images and one 60 second video. If we wanted her to film or shoot anything on top of that, she offers packages that can be purchased with unlimited usage.

Kidandcoe.com

A profile on kidandcoe.com a kid friendly vacation destinations has been created. We still need to enter a few details to be able to get live. 

Social Media

I use an online platform called Hootsuite to manage all the different Social Media accounts.
Hootsuite: benedictelassalle@me.com / H@pukuL%dge

Tracking clicks

I am using an online application called Bit.ly. I can track the clicks coming posts from the social medias. This month I was able to track the clicks to the link I posted to the the blog post.

Bitly: benedictelassalle / H@pukuL%dge71

Search Engine Optimization

 

Customer satisfaction survey

Found an iPad app called Elegant Survey. It's free if only connected to one device. It gives you stats and a way to gather info. Might need to rethink the questionnaire.

Login: news@hapukulodge.com
PW: H@pukuL%dge

Actions for next month

Website Updates

  • Agencies private page

Newsletter

  • Build Agencies database (Unique Stays? + Contacts from Chris)
  • Mailchimp: Send first newsletter to agencies

Social Media

  • Opening new account: Investigate potential chinese social medias

Blog posts

  • Whiskey tasting
  • Stories from the farm

Marketing Materials

  • Activities PDFs
  • Postcard

Search Engine Optimization

  • Improve our SEO

Competitive Intelligence

  • Look at what competition is doing

Bloggers/Influencers

  • We have been contacted by Wandering Wychop blogger. Waiting for his press kit and blog, social media stats.

Website metrics

  • Investigate if Booking Button has metrics
  • Investigate how to measure conversions
  • Investigate Online Booking metrics

Press Relations

  • We should be working towards getting more press coverage since it brings us so much traffic. Thoughts?

Website metrics

May 2017

The peak is coming from MSN Brazil article.