Website Updates

Press coverage

Tourism NZ media coverageThese articles are the ones Tourism NZ have paid for directly:
Login: / PW Ka1k0ura

Blog posts

Media plan for 2017-18

Marketing Materials


  • 51 opt-in subscriptions to the newsletter on MailChimp - + 2 subscriptions

MailChimp: / Ka1k0ura

Competitive Intelligence

Home page inspirations:

Received 1 enquiry

Social Media

I use an online platform called Hootsuite to manage all the different Social Media accounts.
Hootsuite: / H@pukuL%dge

  • Facebook

    • 2057 total followers / + 1.5% followers
    • 7 posts / 0 review / 5 stars / Most liked: State Highway One
  • Instagram

    • 1870 total followers / + 6% followers
    • 17 posts / Most liked
  • Twitter

    • 409 total followers / -0.5% followers
    •  2 tweets or retweets / Most liked
  • Tripadvisor

    • 307 reviews (+1)
    • 1 five-star reviews / Total: 4.5 stars

Review: “At first, i wasnt so excited over the idea, but once arriving, WOW”

Tracking clicks

I am using an online application called I can track the clicks coming posts from the social medias. This month I was able to track the clicks to the link I posted to the the blog post.

Bitly: benedictelassalle / H@pukuL%dge71

Search Engine Optimization

We should consider to do some google and Facebook ads.

Customer satisfaction survey

Created a questionnaire on Elegant Survey.

PW: H@pukuL%dge

Actions for next month

Website Updates

  • Agencies private page
  • Home page

Tourism NZ

  • List “deals” on Hapuku Web page


  • Build Agencies database (Unique Stays? + Contacts from Chris)
  • Mailchimp: Send first newsletter to agencies

Social Media

  • Opening new account: Investigate potential chinese social medias
  • Install Facebook pixel

Blog posts

  • Post one news a month : Olive House

Marketing Materials

  • Get validation for all marketing materials

Search Engine Optimization

  • Improve our SEO
  • Google + Facebook Ads

Competitive Intelligence

  • Look at what competition is doing

Website metrics

  • Investigate how to measure conversions

Press Relations

  • We should be working towards getting more press coverage since it brings us so much traffic. Thoughts?

Website metrics

Bookings on


December 2017

First metrics are comparing to the same period last year. We are up by 20% sessions. We are celebrating the 1st anniversary of the new design.
The second metrics are comparing to the same period last month. It show that we are down by +16% sessions.