Monthly review - July 2017
- Air France Madame Magazine: Gold List 2017
- Architectural Digest: 20 Incredible Tree Houses You Can Spend the Night In
- Go Sky Kiwi: New Zealand most outrageous accommodations
- Travel Pulse: Outrageous New Zealand Accommodations
Tourism NZ media coverage: These articles are the ones Tourism NZ have paid for directly:
Login: email@example.com / PW Ka1k0ura
- 22 opt-in subscriptions to the newsletter on MailChimp - + 8 subscriptions / +00%
MailChimp: firstname.lastname@example.org /
We have been approached by blogger Alexandra Kryaneva. She has good stats on social media and blog.
Follow up questions: previous partnerships with hotels? trade possibilities?
A profile on kidandcoe.com a kid friendly vacation destinations has been created. I am talking to the Communication Director to get some Social Media exposure by end of Sept. (they have 44.5k Instagram followers).
I use an online platform called Hootsuite to manage all the different Social Media accounts.
Hootsuite: email@example.com / H@pukuL%dge
- 1952 total followers / + 2% followers
- 21 posts / 0 review - 5 stars / Most liked
- 1131 total followers / + 8% followers
- 22 posts / Most liked
- 338 - 351 total followers / + 4% followers
- 53 tweets or retweets / Most liked
- 302 reviews
- 2 five-star reviews / Total: 4.5 stars
27 total followers / +8% followers
0 total followers / +0% followers
6 total followers
13 reviews - 4.8 stars
I am using an online application called Bit.ly. I can track the clicks coming posts from the social medias. This month I was able to track the clicks to the link I posted to the the blog post.
Bitly: benedictelassalle / H@pukuL%dge71
Search Engine Optimization
- Google My Business : confirmed business with Google. We are now able to control the pictures, opening times, etc that appear on google when you do a search
- Google Search Console: subscription to the free service to improve the google search
I am wondering if we need to change the home page with more text. In the meaning time I have added some keywords linked to pictures on homepage.
We should consider to do some google and Facebook ads.
Customer satisfaction survey
Created a questionnaire on Elegant Survey.
Actions for next month
- Agencies private page
- Build Agencies database (Unique Stays? + Contacts from Chris)
- Mailchimp: Send first newsletter to agencies
- Opening new account: Investigate potential chinese social medias
- Build a plan for next 6 months
- Whiskey tasting
- Stories from the farm
- Activities PDFs
Search Engine Optimization
- Improve our SEO
Look at what competition is doing
- Investigate if Booking Button has metrics
- Investigate how to measure conversions
- Investigate Online Booking metrics
- We should be working towards getting more press coverage since it brings us so much traffic. Thoughts?
First metrics are comparing to the same period last year. We are still behind by more than -20% sessions.
The second metrics are comping to the same period last month. It show that we are up by +4% sessions.