Website Updates

Press coverage

Tourism NZ media coverageThese articles are the ones Tourism NZ have paid for directly:
Login: chris@hapukulodge.com / PW Ka1k0ura

Blog posts

Marketing Materials

Newsletter

  • 22 opt-in subscriptions to the newsletter on MailChimp - + 8 subscriptions / +00%

MailChimp: chris@hapukulodge.com / 

Competitive Intelligence

 

Bloggers

We have been approached by blogger Alexandra Kryaneva. She has good stats on social media and blog.

Follow up questions: previous partnerships with hotels? trade possibilities?

Kidandcoe.com

A profile on kidandcoe.com a kid friendly vacation destinations has been created. I am talking to the Communication Director to get some Social Media exposure by end of Sept. (they have 44.5k Instagram followers).

Social Media

I use an online platform called Hootsuite to manage all the different Social Media accounts.
Hootsuite: benedictelassalle@me.com / H@pukuL%dge

Tracking clicks

I am using an online application called Bit.ly. I can track the clicks coming posts from the social medias. This month I was able to track the clicks to the link I posted to the the blog post.

Bitly: benedictelassalle / H@pukuL%dge71

Search Engine Optimization

  • Google My Business : confirmed business with Google. We are now able to control the pictures, opening times, etc that appear on google when you do a search
  • Google Search Console: subscription to the free service to improve the google search

I am wondering if we need to change the home page with more text. In the meaning time I have added some keywords linked to pictures on homepage.

We should consider to do some google and Facebook ads.

Customer satisfaction survey

Created a questionnaire on Elegant Survey.

Login: news@hapukulodge.com
PW: H@pukuL%dge

 

Actions for next month

Website Updates

  • Agencies private page

Newsletter

  • Build Agencies database (Unique Stays? + Contacts from Chris)
  • Mailchimp: Send first newsletter to agencies

Social Media

  • Opening new account: Investigate potential chinese social medias

Blog posts

  • Build a plan for next 6 months
  • Whiskey tasting
  • Stories from the farm

Marketing Materials

  • Activities PDFs
  • Postcard

Search Engine Optimization

  • Improve our SEO

Competitive Intelligence

  • Look at what competition is doing

Website metrics

  • Investigate if Booking Button has metrics
  • Investigate how to measure conversions
  • Investigate Online Booking metrics

Press Relations

  • We should be working towards getting more press coverage since it brings us so much traffic. Thoughts?

Website metrics

July 2017

First metrics are comparing to the same period last year. We are still behind by more than -20% sessions.
The second metrics are comping to the same period last month. It show that we are up by +4% sessions.