Website Updates

Press coverage

  • The Urban list: Weird And Wonderful Places To Stay Around New Zealand
  • Inside New Zealand’s luxury lodges — the private world of zillionaires
  • NZ Herald: Inside New Zealand's luxury lodges - the private world of zillionaires
  • Traveller: Unusual and interesting hotels to stay in: 10 of the world's quirkiest rooms

Tourism NZ media coverageThese articles are the ones Tourism NZ have paid for directly:
Login: / PW Ka1k0ura

Blog posts

Media plan for 2017-18

Marketing Materials


  • 42 opt-in subscriptions to the newsletter on MailChimp - + 5 subscriptions

MailChimp: / Ka1k0ura

Competitive Intelligence

Fogo Island Inn :  Fogo Island Arts international residency program

Received 7 enquiries from them this month + 1 booking!

Appeared on their Instagram feed + newsletter.

Social Media

I use an online platform called Hootsuite to manage all the different Social Media accounts.
Hootsuite: / H@pukuL%dge

Review: Sensational Food!

Tracking clicks

I am using an online application called I can track the clicks coming posts from the social medias. This month I was able to track the clicks to the link I posted to the the blog post.

Bitly: benedictelassalle / H@pukuL%dge71

Search Engine Optimization

  • Google My Business : confirmed business with Google. We are now able to control the pictures, opening times, etc that appear on google when you do a search
  • Google Search Console: subscription to the free service to improve the google search

We should consider to do some google and Facebook ads.

Customer satisfaction survey

Created a questionnaire on Elegant Survey.

PW: H@pukuL%dge

Actions for next month

Website Updates

  • Agencies private page

Tourism NZ

  • List “deals” on Hapuku Web page


  • Build Agencies database (Unique Stays? + Contacts from Chris)
  • Mailchimp: Send first newsletter to agencies

Social Media

  • Opening new account: Investigate potential chinese social medias
  • Install Facebook pixel

Blog posts

  • Post one news a month

Marketing Materials

  • Get validation for all marketing materials

Search Engine Optimization

  • Improve our SEO
  • Google + Facebook Ads

Competitive Intelligence

  • Look at what competition is doing

Website metrics

  • Investigate how to measure conversions

Press Relations

  • We should be working towards getting more press coverage since it brings us so much traffic. Thoughts?

Website metrics

Bookings on



October 2017

First metrics are comparing to the same period last year. We are still behind by almost than -5% sessions but catching up! Last month was -24%.
The second metrics are comparing to the same period last month. It show that we are up +27% sessions. 

The increase compared to last month seems to be due to a more press articles and Facebook (did we do any posts boosts??)

Untitled 2.jpeg