Website Updates

Press coverage

  • The Urban list: Weird And Wonderful Places To Stay Around New Zealand
  • News.com.au: Inside New Zealand’s luxury lodges — the private world of zillionaires
  • NZ Herald: Inside New Zealand's luxury lodges - the private world of zillionaires
  • Traveller: Unusual and interesting hotels to stay in: 10 of the world's quirkiest rooms

Tourism NZ media coverageThese articles are the ones Tourism NZ have paid for directly:
Login: chris@hapukulodge.com / PW Ka1k0ura

Blog posts

Media plan for 2017-18

Marketing Materials

Newsletter

  • 42 opt-in subscriptions to the newsletter on MailChimp - + 5 subscriptions

MailChimp: chris@hapukulodge.com / Ka1k0ura

Competitive Intelligence

Fogo Island Inn :  Fogo Island Arts international residency program

Kidandcoe.com

Received 7 enquiries from them this month + 1 booking!

Appeared on their Instagram feed + newsletter.

Social Media

I use an online platform called Hootsuite to manage all the different Social Media accounts.
Hootsuite: benedictelassalle@me.com / H@pukuL%dge

Review: Sensational Food!

Tracking clicks

I am using an online application called Bit.ly. I can track the clicks coming posts from the social medias. This month I was able to track the clicks to the link I posted to the the blog post.

Bitly: benedictelassalle / H@pukuL%dge71

Search Engine Optimization

  • Google My Business : confirmed business with Google. We are now able to control the pictures, opening times, etc that appear on google when you do a search
  • Google Search Console: subscription to the free service to improve the google search

We should consider to do some google and Facebook ads.

Customer satisfaction survey

Created a questionnaire on Elegant Survey.

Login: news@hapukulodge.com
PW: H@pukuL%dge

Actions for next month

Website Updates

  • Agencies private page

Tourism NZ

  • List “deals” on Hapuku Web page

Newsletter

  • Build Agencies database (Unique Stays? + Contacts from Chris)
  • Mailchimp: Send first newsletter to agencies

Social Media

  • Opening new account: Investigate potential chinese social medias
  • Install Facebook pixel

Blog posts

  • Post one news a month

Marketing Materials

  • Get validation for all marketing materials

Search Engine Optimization

  • Improve our SEO
  • Google + Facebook Ads

Competitive Intelligence

  • Look at what competition is doing

Website metrics

  • Investigate how to measure conversions

Press Relations

  • We should be working towards getting more press coverage since it brings us so much traffic. Thoughts?

Website metrics

Bookings on hapukulodge.com

 
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October 2017

First metrics are comparing to the same period last year. We are still behind by almost than -5% sessions but catching up! Last month was -24%.
The second metrics are comparing to the same period last month. It show that we are up +27% sessions. 

The increase compared to last month seems to be due to a more press articles and Facebook (did we do any posts boosts??)

 
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