- The Urban list: Weird And Wonderful Places To Stay Around New Zealand
- News.com.au: Inside New Zealand’s luxury lodges — the private world of zillionaires
- NZ Herald: Inside New Zealand's luxury lodges - the private world of zillionaires
- Traveller: Unusual and interesting hotels to stay in: 10 of the world's quirkiest rooms
Tourism NZ media coverage: These articles are the ones Tourism NZ have paid for directly:
Login: email@example.com / PW Ka1k0ura
- 42 opt-in subscriptions to the newsletter on MailChimp - + 5 subscriptions
MailChimp: firstname.lastname@example.org / Ka1k0ura
Received 7 enquiries from them this month + 1 booking!
Appeared on their Instagram feed + newsletter.
I use an online platform called Hootsuite to manage all the different Social Media accounts.
Hootsuite: email@example.com / H@pukuL%dge
- 2070 total followers / + 5% followers
- 8 posts / 0 review / 5 stars / Most liked
- 1664 total followers / + 23% followers
- 24 posts / Most liked
- 411 total followers / + 5% followers
- 7 tweets or retweets / Most liked
- 304 reviews (+1)
- 1 five-star reviews / Total: 4.5 stars
Review: Sensational Food!
32 total followers
0 total followers
7 total followers (+1)
15 reviews (+2) - 4.9 stars
I am using an online application called Bit.ly. I can track the clicks coming posts from the social medias. This month I was able to track the clicks to the link I posted to the the blog post.
Bitly: benedictelassalle / H@pukuL%dge71
Search Engine Optimization
- Google My Business : confirmed business with Google. We are now able to control the pictures, opening times, etc that appear on google when you do a search
- Google Search Console: subscription to the free service to improve the google search
We should consider to do some google and Facebook ads.
Customer satisfaction survey
Created a questionnaire on Elegant Survey.
Actions for next month
- Agencies private page
- List “deals” on Hapuku Web page
- Build Agencies database (Unique Stays? + Contacts from Chris)
- Mailchimp: Send first newsletter to agencies
- Opening new account: Investigate potential chinese social medias
- Install Facebook pixel
- Post one news a month
- Get validation for all marketing materials
Search Engine Optimization
- Improve our SEO
- Google + Facebook Ads
Look at what competition is doing
- Investigate how to measure conversions
- We should be working towards getting more press coverage since it brings us so much traffic. Thoughts?
Bookings on hapukulodge.com
First metrics are comparing to the same period last year. We are still behind by almost than -5% sessions but catching up! Last month was -24%.
The second metrics are comparing to the same period last month. It show that we are up +27% sessions.
The increase compared to last month seems to be due to a more press articles and Facebook (did we do any posts boosts??)