Website Updates

Press coverage

Tourism NZ media coverageThese articles are the ones Tourism NZ have paid for directly:
Login: chris@hapukulodge.com / PW Ka1k0ura

Blog posts

Media plan for 2017-18

Marketing Materials

Newsletter

  • 29 opt-in subscriptions to the newsletter on MailChimp - + 7 subscriptions

MailChimp: chris@hapukulodge.com / 

Competitive Intelligence

 

Bloggers

 

Kidandcoe.com

Received the 1st enquiry

Appeared on their Facebook page, next is to be featured on their instagram feed

Get stats from them

Tourism NZ

email received:

Hi Benedicte,

Hope you are well. By way of introduction I am the Marketing Manager for the Premium Sector here at Tourism New Zealand. Lovely to e-meet you also.

I thought best to give you a quick run through a how we approach MarComms here for the Premium sector and what we can offer in terms of you utilising our owned channels.

To give you an idea of the MarComms plans for the premium sector we roll out two Global Social Conversion campaigns in a year. We just launched one on Aug 14th which will run until Oct 21st in the US, UK, Germany, Singapore, Hong Kong and Australia. The objective is to use precise targeting and re-targeting Facebook measures to pull our consumer through from “dreaming’ about a NZ luxury experience to ‘planning’ and then finally ‘booking’, with our creative designed around each section. 

We also run major content campaigns in the US and Australia in Feb/March 2018, through both print and digital channels.  In creating this content, we can always consider the Hapuku Lodge as a location (we have just kicked off our search for a premium influencer, post this we will look at content creation).

We do have a social media manager who looks after all the 100% Pure New Zealand accounts and all the content, as you can imagine, is strictly controlled in terms of what goes out on the page.  

I would encourage you to make sure that all your listing details are up to date on www.newzealand.com  I ran a report and can confirm in the past 12 months there have been 359  referrals onto the Hapuku Lodge and Tree Houses   listing off newzealand.com – so it is effective in driving target market consumers to your property.  You can also list “deals” on this page and I have attached the instructions for you to do so in case this was of interest.   

I do hope this has shed some light on our activities. Please do let me know if you have any further questions – happy to answer.

Kind regards - Caroline

Social Media

I use an online platform called Hootsuite to manage all the different Social Media accounts.
Hootsuite: benedictelassalle@me.com / H@pukuL%dge

Worth the effort

Hapuku Lodge is still a tad remote as a result of the earthquake in 2016 but the 8 hour drive from Picton was worth it. The setting is sublime with the coast just to the East and the snow capped mountains to the West. We stayed in a Treehouse which was pretty much perfect in every regard. The real revelation was the food which was simply outstanding. The service from Mike was understated but he was always there when you needed him (a real skill in itself). Sitting in the treehouse reading beside your own fire and glancing up now and then to watch the deer in the field below or gaze at the snow topped mountains is one of life’s real pleasures. Make the effort to stay at this hidden gem.

Tracking clicks

I am using an online application called Bit.ly. I can track the clicks coming posts from the social medias. This month I was able to track the clicks to the link I posted to the the blog post.

Bitly: benedictelassalle / H@pukuL%dge71

Search Engine Optimization

  • Google My Business : confirmed business with Google. We are now able to control the pictures, opening times, etc that appear on google when you do a search
  • Google Search Console: subscription to the free service to improve the google search

We should consider to do some google and Facebook ads.

Customer satisfaction survey

Created a questionnaire on Elegant Survey.

Login: news@hapukulodge.com
PW: H@pukuL%dge

Actions for next month

Website Updates

  • Agencies private page

Tourism NZ

  • List “deals” on Hapuku Web page

Newsletter

  • Build Agencies database (Unique Stays? + Contacts from Chris)
  • Mailchimp: Send first newsletter to agencies

Social Media

  • Opening new account: Investigate potential chinese social medias
  • Install Facebook pixel

Blog posts

  • Get media approved
  • Post one news a month

Marketing Materials

  • Get validation for all marketing materials

Search Engine Optimization

  • Improve our SEO
  • Google Ads

Competitive Intelligence

  • Look at what competition is doing

Website metrics

  • Investigate how to measure conversions

Press Relations

  • We should be working towards getting more press coverage since it brings us so much traffic. Thoughts?

Website metrics

Bookings on hapukulodge.com

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August 2017

First metrics are comparing to the same period last year. We are still behind by more than -20% sessions.
The second metrics are comping to the same period last month. It show that we are up by +4% sessions.